In the contemporary era, crisis situations occur within a highly interconnected and digitalized communication environment. In this environment, information spreads rapidly through traditional mass media, social media platforms, and direct communication channels with stakeholders. Such a context increases the strategic importance of proactive planning, visible and transparent leadership involvement, and consistent message delivery. Situational Crisis Communication Theory (SCCT) and Attribution Theory constitute key theoretical frameworks explaining how stakeholders perceive crisis events, determine responsibility, and respond to organizational measures. SCCT categorizes crises into “victim,” “accidental,” and “preventable” types, shaping communication strategies according to the level of responsibility attributed by the public. Attribution Theory explains how factors such as the source, stability, and controllability of responsibility influence stakeholders’ evaluative processes. Strategic communication encompasses both external and internal stakeholders; timely employee information and alignment with a unified communicative line play a crucial role in strengthening the organizational narrative. Ethical standards, real-time media monitoring, scenario-based preparedness, and coordinated messaging ensure flexible adaptation to dynamic crisis conditions.