This article examines the process of digital transformation in television broadcasting within the context of the rise of internet television and evaluates the multidimensional strategic impacts of digital broadcasting on the media ecosystem. Digitalization is not merely a technological innovation in the media industry; it also represents a profound paradigm shift in terms of economic structures, cultural representations, audience behaviors, and media policies. The transition of television from analog to digital has reshaped media production and consumption processes; time- and space-independent access to content, personalized viewing experiences, and data-driven content recommendation systems are among the prominent outcomes of this transformation. The article approaches the impact of digital transformation on television broadcasting from both theoretical and empirical perspectives. Supported by theoretical frameworks such as Jenkins’ cultural convergence theory, Castells’ network society approach, and McLuhan’s media ecology, the analysis evaluates the user-oriented structures of digital platforms, the influence of algorithms on content strategies, and transformations in media production. Additionally, empirical studies by scholars such as Napoli, Doyle, and Lobato are utilized to discuss the effects of platform economies on the media landscape. In the context of Turkey, the development of local digital platforms such as BluTV, PuhuTV, and Gain is examined, along with their competition with global digital giants, regulatory challenges, and efforts to preserve cultural authenticity. Digital broadcasting emerges not only as a new form of media consumption but also as a strategic structure that redefines power relations, economic models, and cultural production practices within the media industry.